#What is Template Usage?

Template Usage measures what percentage of your messages look very similar or identical to each other.

• Healthy: under 50%
• Caution: 50–70%
• High risk: 70%+ of messages look like templates

#Why it matters

Real people don’t send the same message hundreds of times. High template usage is one of the clearest automation signals.

#How to improve this metric

• Add variation into your messages: different openers, phrasing, and CTAs
• Use liquid variables (name, context, last interaction) to personalize every send
• Rotate between at least 3–5 message frameworks for the same campaign
• Avoid copy-pasting the same message into manual replies

#Best practices

• Write templates as starting points, not final messages
• Train agents to edit and personalize before sending
• Combine this metric with