#What is Response Time?

This metric tracks the median time it takes your contacts to reply after you send a message.

• Strong engagement: replies within minutes or hours
• Neutral: replies within 24 hours
• Weak: most replies (if any) come days later

#Why it matters

Fast replies mean people are paying attention and care about your messages. Slow or nonexistent replies increase the risk that your outreach looks like spam.

#How to improve this metric

• Send messages when your audience is active (their working hours or peak usage windows)
• Use clear, simple questions that are easy to answer
• Avoid off-hour campaigns (like blasting at 2am in your user’s timezone)
• Segment by timezone if you are messaging across regions

#Best practices

• Watch this metric alongside Reply Rate: fast and frequent replies are the ideal pattern