#What is Reply Rate?

Reply Rate is the percentage of contacts who reply after you message them.

• Healthy: 30%+ reply
• Needs work: 15–30%
• High risk: under 15%

#Why it matters

High reply rates are the strongest signal that your traffic is wanted. Low reply rates tell platforms that most people are ignoring you—or worse, annoyed.

#How to improve this metric

• Send fewer, more targeted messages to people who actually expect to hear from you
• Lead with value and context (“you filled out…”, “you requested…”) so people recognize why you’re reaching out
• Use clear questions and CTAs that are easy to answer with 1–3 words
• Avoid “newsletter-style walls of text” on iMessage—keep it short and personal

#Copy tips

• Personalize by name and context where possible
• Avoid ALL-CAPS, spammy hooks, and generic “Hey! Quick question” openers