What is Reply Rate?Reply Rate is the percentage of contacts who reply after you message them.Healthy: 30%+ replyNeeds work: 15–30%High risk: under 15%Why it mattersHigh reply rates are the strongest signal that your traffic is wanted. Low reply rates tell platforms that most people are ignoring you—or worse, annoyed.How to improve this metricSend fewer, more targeted messages to people who actually expect to hear from youLead with value and context (“you filled out…”, “you requested…”) so people recognize why you’re reaching outUse clear questions and CTAs that are easy to answer with 1–3 wordsAvoid “newsletter-style walls of text” on iMessage—keep it short and personalCopy tipsPersonalize by name and context where possibleAvoid ALL-CAPS, spammy hooks, and generic “Hey! Quick question” openersTest 2–3 versions of the same message and keep the one with the highest reply rateBest practicesRegularly prune dead segments that haven’t replied in a long timeUse this metric together with Conversation Depth to confirm that replies turn into real back-and-forth chats.