#What is Burst Rate?

Burst Rate is the maximum number of messages sent from this number in any single hour window.

• Safe: under 120 messages/hour
• Caution: 120–200 messages/hour
• High risk: 200+ messages/hour

#Why it matters

Even if your daily volume looks normal, sending too many messages in a short burst is a strong automation signal. Human senders have natural gaps—automation does not.

#How to improve this metric

• Stagger campaigns over 2–4 hours instead of blasting in 10–20 minutes
• Randomize send times so messages drip out instead of landing all at once
• Split big sends across multiple numbers so no single line spikes
• Avoid back-to-back workflows that fire at the same exact time

#Best practices

• Use schedule windows (e.g. 9am–5pm) and let Blooio distribute sends inside that range
• If you see repeated high spikes, lower your workflow concurrency or throttle rate