#What Are Inbound Links?

Inbound Links are smart SMS links that open the Messages app on your customer's phone — pre-addressed to your business number, with an optional pre-filled message. Think of them as a "text us" button you can place anywhere: ads, flyers, QR codes, social media bios, or your website.

When someone taps an Inbound Link, their phone's native messaging app opens with your number already filled in. If you've set a pre-fill message, that text appears in the compose field too — all the customer has to do is hit send.

Your Inbound Links live at short, shareable URLs (e.g. start.msg.new/yourlink) that you can embed anywhere.

#Creating a Link

1. In your dashboard, go to Connected Apps → Inbound → Links
2. Click Create Link
3. Fill in the details:
   • Name — A label for your own reference (e.g. "Facebook Ads Campaign")
   • Pre-fill Message — The message that will appear in your customer's compose field when they tap the link (e.g. "Hi! I saw your ad on Facebook")
   • Phone Numbers — Select one or more of your connected phone numbers to receive messages from this link
4. Click Create and your link is ready to share

#What Happens When Someone Clicks Your Link

#On Mobile (Safari, Chrome, etc.)

1. Customer taps your link
2. Their Messages app opens automatically
3. Your phone number is pre-filled as the recipient
4. If you set a pre-fill message, it appears in the text field
5. Customer taps Send — and you receive the message in Blooio like any other conversation

#In Social Media Apps (Instagram, Facebook, TikTok, etc.)

Some in-app browsers block direct redirects to the Messages app. In these cases:

1. Customer taps your link
2. A simple "Tap to Open Messages" screen appears
3. Customer taps the button
4. Messages opens as described above

This ensures your links work reliably regardless of where customers find them.

#Managing Your Links

From the Links page in your dashboard, you can:

• Copy Link — Copy the full URL to your clipboard for sharing
• Edit Name — Update the display name
• Edit Pre-fill Message — Change the message customers see when they tap the link
• Configure Phone Numbers — Add or remove phone numbers assigned to the link
• Generate QR Code — Create a branded QR code for your link with customizable templates and download options (PNG, JPG, or SVG)
• Deprecate — Temporarily disable a link (it will show as expired to visitors). You can reactivate it at any time.
• Delete — Permanently remove a link

#QR Codes

Every Inbound Link can be turned into a QR code, perfect for print materials, signage, or in-store displays.

When generating a QR code, you can:

• Choose from several visual templates (Ocean, Modern, Rounded, Bold, Classic, Dark)
• Add center text or a logo
• Download in PNG, JPG, or SVG format
• Choose your preferred resolution (256px to 2048px)

#Link Analytics

Track how your Inbound Links are performing from the Link Analytics page. You'll see:

#Summary

• Total Clicks — How many times your links were tapped
• Unique Visitors — Number of distinct visitors
• Mobile Clicks — Clicks from mobile devices (with percentage of total)
• Links Used — How many of your links and phone numbers received traffic

#Detailed Insights

• Geographic Data — See clicks on a world map, broken down by country and city
• Clicks Over Time — Daily trends chart
• Device Breakdown — Mobile vs. desktop vs. tablet
• Browser & OS — Which browsers and operating systems visitors use
• Activity Patterns — Clicks by hour and day of week
• Top Referrers — Where your traffic is coming from (social media, websites, etc.)
• Per-Link Performance — Compare how each link is performing
• Recent Clicks — A live feed of the most recent clicks with details like time, location, device, and referrer

You can filter analytics by date range and by specific link to drill into performance for individual campaigns.

#Advanced: URL Parameters

You can customize individual link clicks by appending query parameters to your URL:

• ?text=Your+message+here — Override the pre-fill message for this specific click
• ?redirect=https://yoursite.com — After Messages opens, redirect the customer to a webpage (great for landing pages or confirmations)

For example: start.msg.new/yourlink?text=I%27d+like+a+quote&redirect=https://yoursite.com/thanks

#Tips for Getting the Most Out of Inbound Links

• Use clear pre-fill messages — Make it easy for customers to start a conversation. "Hi! I'd like to learn more about [product]" works better than a blank message.
• Create separate links for each campaign — This lets you track which campaigns drive the most conversations.
• Use QR codes for physical locations — Print them on menus, receipts, signage, or business cards.
• Check analytics regularly — Use the referrer and geographic data to understand which channels perform best.
• Assign multiple numbers to high-traffic links — Distribute the load across your team.