#Blooio Usage Guide (iMessage-First)

This guide helps you get the best results on Blooio (higher reply rates, safer sending, fewer “green number” issues).

#1) iMessage ≠ SMS (why Blooio works)

Blooio is strongest when you treat every message like a real 1:1 conversation.

• iMessage = P2P (peer-to-peer): looks like a normal personal text thread
• SMS = A2P (application-to-peer): often feels automated (templates, opt-out lines, long copy)

What to do on Blooio:

• Write like a human.
• Keep messages short and conversational.
• Prioritize replies (not volume).

#2) Copy rules (the “iMessage style”)

Your first text should usually be 1–2 lines.

✅ Do:

• Keep most first touches under ~80 characters
• Use casual language
• Use short sentences
• Ask simple questions

❌ Avoid:

• Long paragraphs
• Formal “marketing voice”
• Over-explaining
• Hidden links or big blocks of text

#3) The best first message (do this once)

When you text a lead for the first time, start with a short intro:

“Hi {FirstName} — this is {YourName} from {Company}.”

Why: This helps iOS recognize you as a real contact, so future texts/calls are more trusted.

Important: You only need this intro once per lead. After that, continue naturally.

#4) Timing: when to send the first text

If a lead just opted in (form fill, inbound lead, etc.), timing matters.

Best window: 3–7 minutes after opt-in

• Too fast (seconds) feels automated
• Too slow (8–10+ minutes) loses momentum

#5) Your #1 goal: get the first reply

The first reply unlocks better deliverability + trust + conversion.

#Use a low-friction question

Ask something that can be answered with a quick “yes/no” or 1–2 words.

Examples:

• “Still looking for help with {X}?”
• “Want details or should I close this out?”
• “Are you free today or tomorrow?”
• “Quick yes/no — should I send options?”
• “Is now a bad time?”

Avoid open-ended prompts like:

• “Let me know if you have any questions.”

#6) Golden rule: No media until they reply

Do not send media until the lead replies at least once.

Media includes:

• Links
• Photos / videos
• Voice memos
• Attachments
• Message effects

Why:

• It builds trust (new contacts receiving links immediately can feel spammy)
• Once they reply, iOS often shows rich previews for links (higher click rates)

#After they reply: use media strategically

After the lead replies, media can boost conversions:

• a short video
• a voice memo
• a calendar link
• an attachment

#7) Follow-up cadence (don’t burn the number)

Too many follow-ups hurts reputation and can increase spam reports.

Recommendation: No more than 4 follow-ups for an unresponsive lead.

Suggested cadence:

1. Message 1: Intro (or first touch)
2. Message 2: Low-friction question (if not included in #1)
3. Follow-up #3: ~2 hours later
4. Follow-up #4: next day (“closing the loop”)

Examples:

• “Hey {Name} — should I send info or close this out?”
• “Last ping — still want help with {X}?”

After 4 no-reply touches:

• Stop messaging that lead from that number for now
• Switch channel (email/call) or try later from a different number with a different angle

#8) A simple conversation flow (copy/paste)

#Step A — One-time intro

“Hi Sam — this is Tristan from Blooio.”

#Step B — Low-friction question

“Did you still want help setting this up?”

#Step C — After they reply (personalize + qualify)

“Awesome — quick one: are you using HighLevel or something else?”

#Step D — Send media (only after reply)

“Perfect — here’s the 60-sec setup video: {link}” or “Want a quick walkthrough? Here’s my calendar: {link}”

#9) Staying “green”: avoid patterns that get numbers flagged

Your phone number can lose iMessage ability (go “green”) if you don’t follow best practices or if recipients mark you as junk.

#Biggest risk drivers

• High outbound volume (too many new conversations/day)
• Burst sending (spikes per hour)
• Low reply rates (people not engaging)
• Highly repetitive templates (same message over and over)
• Sending links/media before a reply

#What “healthy” looks like

• Replies are strong
• You ramp volume gradually
• You spread messages over time (no bursts)
• Messages vary slightly and feel human
• Inbound messages exist (real conversations)

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#10) Warm-up plan (recommended ramp)

If you’re starting a fresh number or scaling:

#Week 1

• 10–20 new outbound conversations/day
• Keep it smooth (avoid spikes)
• Focus on reply rate + copy

#Week 2

• 20–30/day if reply rate is solid
• Keep follow-ups disciplined
• Start using media only after replies

#Week 3+

• Scale toward 30–40/day only if risk stays low
• Add numbers instead of overloading one number

#11) If iMessage stops working on a number

If a number loses iMessage ability:

Do:

• Pause heavy outbound from that number
• Reduce volume and eliminate bursts
• Improve targeting + copy to raise replies
• Use email/call temporarily
• Rotate to another number if needed

#12) Templates library (ready to paste)

#First-touch intro (one-time)

• “Hi {First} — this is {Name} from {Company}.”
• “Hey {First}, {Name} here with {Company}.”

#Low-friction questions

• “Still looking for help with {X}?”
• “Want details or should I close this out?”
• “Is now a bad time?”
• “Are you free today or tomorrow?”
• “Quick yes/no — should I send options?”

#Follow-ups (short + polite)

• “Bumping this — want me to send it over?”
• “No worries if not — should I close this?”
• “Last ping on this — still interested?”

#After reply (send media)

• “Perfect — here’s the 60-sec video: {link}”
• “Here’s my calendar link: {link}”
• “Want me to send 2–3 times that work?”

#13) Compliance note

Blooio is built for P2P-style iMessage (with SMS fallback). Your team is responsible for any industry rules and consent/compliance obligations. This guide improves performance and reduces risk, but it’s not legal advice.